Sustainability in the food industry is no longer driven by regulators alone. Across the globe, regulatory frameworks are being delayed, softened, or walked back entirely. The EU is pausing parts of its Green Deal. U.S. ESG initiatives face political pushback. And deforestation rules are getting watered down.

But that doesn’t mean sustainability is off the table — it just means the pressure is coming from somewhere else.

The market now demands transparency

A new force is stepping in to fill the gap: the market itself.

Retailers, investors, and consumers are asking tougher questions. They want to see credible proof of impact — not just claims. Sustainability isn’t just a compliance checkbox anymore; it’s a competitive edge.

Even giants like PepsiCo have publicly recognized this shift. The demand for traceability and transparency in supply chains is coming faster from the market than from regulation.

The trust problem in food supply chains

Despite growing expectations, most food supply chains are still built on fragmented data, manual reporting, and unverifiable claims. This creates risk, inefficiency, and uncertainty at every level — from farmers to global brands.

Without trusted, connected, and transparent data, it’s nearly impossible to prove impact or respond quickly to changing demands.

Building trust through transparent, verifiable data

Open Food Chain is creating an open infrastructure that makes supply chain data traceable, verifiable, and usable — from farm to fork.

Our goal is to help the food industry shift from siloed reporting to a more resilient, transparent model — one where trust is built on data, not just promises.

Whether it’s measuring impact, proving origin, or meeting buyer requirements, we believe the future of food depends on better supply chain data — shared openly and built to last.

Learn more

If you’re a food brand, buyer, or producer looking to stay ahead of this shift, we’d love to talk.