New dynamic product journey builder 

Open Food Chain is launching a powerful new Product Journey Builder that lets brands generate a complete, 3rd party and blockchain validated, product story and QR code in just a few clicks.

Open Food Chain Unveils Dynamic Product Journey Module to Turn Every QR Code into a Trusted Food Story

A new standard in product storytelling

Open Food Chain, the solution for transparent farm‑to‑fork supply chains, introduces a new Product Journey Module that transforms raw supply chain data into a ready‑to‑use digital story per product or batch. With this module, food brands can automatically generate a fully traceable journey, linked to a unique QR code, that can be printed directly on packaging and accessed by any smartphone.

From complex data to instant journeys

The new module connects to the collected supply chain data sources and maps every certified step of the product’s path on Open Food Chain’s immutable blockchain. In real time, it assembles this information into a dynamic product journey page: origin, farms and other supply chain partners, certifications and ESG claims automatically tailored per SKU or batch.

Once configured, brands only need to select the product or batch; the system generates both the digital journey and a scannable QR code URL that can be routed straight into packaging and label workflows. Any updates to underlying data are reflected instantly in the journey, so printed codes always lead to the most up‑to‑date, verified information without needing to reprint packaging.

Why it matters for brands and consumers

Modern consumers increasingly expect proof of origin, sustainability, and ethical sourcing rather than generic marketing claims, and many are willing to pay more for brands that demonstrate real transparency. By scanning a QR code on the pack, shoppers can now see the product’s full journey where ingredients came from, who handled them, and under which standards, turning every item into a trust‑building touchpoint.

For brands, this module doesn’t just enhance storytelling; it also streamlines compliance and reporting for regulations and frameworks such as ESG and EUDR by linking each product journey to tamper‑proof, audit‑ready records stored in the Open Food Chain solution. Marketing, quality, and sustainability teams can align on a single source of truth, cut manual data work, and bring new transparent product lines to market faster

Built on the scalable Open Food Chain cloud solution 

Because Open Food Chain solution aligns with industry standards and integrates with existing tools, businesses can start small on a single product line and scale up to full portfolio coverage without redesigning their entire IT landscape. The new module simply turns this trusted data layer into compelling, consumer‑ready journeys and packaging‑ready QR codes at scale

Test the dynamic product journey builder in action

Forward‑thinking food brands that want to lead in transparency, win consumer trust, and future‑proof compliance can now move from “telling” to “showing” with the Open Food Chain Product Journey Builder. To explore how dynamic, blockchain‑backed product journeys and QR codes can elevate your next product launch, request a tailored demo.